A good entrepreneur never misses an opportunity to show off his product. So you have to give props to Roman Torgovitsky, founder of Soma System , who didn't hesitate to demonstrate his start-up company's foam rollers and rubber balls on my back and limbs in a Cambridge coffee shop the other day.
http://www.boston.com/business/innovation/blogs/inside-the-hive/2013/11/27/soma-system-offers-therapeutic-massage-you-can-perform-yourself/RCeyAVr1FBsqVXjlCfRdmN/blog.html
http://www.boston.com/business/innovation/blogs/inside-the-hive/2013/11/27/soma-system-offers-therapeutic-massage-you-can-perform-yourself/RCeyAVr1FBsqVXjlCfRdmN/blog.html
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