There is a popular opinion online that social media marketing is free. Many times the hordes of social media "gurus" are the ones that suggest this the loudest, and every time they do, they are wrong.
http://www.examiner.com/article/why-social-media-isn-t-free?cid=rss
http://www.examiner.com/article/why-social-media-isn-t-free?cid=rss
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