Therapies get the 'experience' treatment

Forget the great divides of liberals v conservatives, vegetarians v carnivores, Gucci people v HermA s people.

http://www.ft.com/cms/s/2/0e5b0b7c-eef5-11e2-b8ec-00144feabdc0.html?ftcamp=published_links%2Frss%2Flife-arts%2Ffeed%2F%2Fproduct