Kalamazoo running event Ultimate Extreme Ultra .1K run spoofs other marathons, triathlons

... at 11:30:01 a.m. on the downtown Kalamazoo Mall. All race proceeds will benefit services like grief support, massage therapy and music therapy at the Hospice Care of Southwest Michigan, he said. Registration is $25. The race is only the beginning. ...

http://www.mlive.com/news/kalamazoo/index.ssf/2013/09/kalamazoo_running_event_ultima.html